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Salesforce Hikes Prices on Core Products Amid AI Push

Salesforce Hikes Prices on Core Products Amid AI Push

Published:
2025-06-18 10:26:02
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Salesforce announced a 6% average price increase for its Enterprise and Unlimited Editions of Sales Cloud, Service Cloud, and select Industries Clouds, effective August 2025. The MOVE reflects the company's focus on AI-driven innovation, though shares remain down 21% YTD as markets weigh adoption risks.

New Agentforce AI add-ons will debut at $125/user/month, signaling Salesforce's bet on enterprise AI tools. The pricing shift follows strong Q1 earnings but highlights the growing divide between tech giants' AI ambitions and investor patience.

|Square

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