Salesforce Hikes Prices on Core Products Amid AI Push
Salesforce announced a 6% average price increase for its Enterprise and Unlimited Editions of Sales Cloud, Service Cloud, and select Industries Clouds, effective August 2025. The MOVE reflects the company's focus on AI-driven innovation, though shares remain down 21% YTD as markets weigh adoption risks.
New Agentforce AI add-ons will debut at $125/user/month, signaling Salesforce's bet on enterprise AI tools. The pricing shift follows strong Q1 earnings but highlights the growing divide between tech giants' AI ambitions and investor patience.